Deep Sleep

BePure Deep Sleep is a high-strength herbal and nutritional sleep support formula—a synergistic blend of five calming botanicals alongside magnesium bisglycinate, zinc, and vitamin B6 —formulated by the BePure team to address the multiple physiological factors that contribute to difficulty falling asleep, staying asleep, or achieving genuinely restorative rest.

Unlike single-ingredient sleep products or melatonin-only supplements, Deep Sleep is designed to work with the body's own sleep physiology across three complementary mechanisms: supporting the GABAergic nervous system (the primary inhibitory neurotransmitter pathway involved in relaxation and sleep onset), providing natural precursors and cofactors for endogenous melatonin production, and calming the nervous system and adrenal response that commonly interferes with sleep in modern high-stress lifestyles.

Botanical Complex — GABAergic and Relaxant Herbs

Passionflower Extract 4:1 (Passiflora incarnata) — 500mg Passionflower is one of the most well-researched herbal relaxants in Western herbalism. Its calming effects are primarily attributed to flavonoid compounds — including chrysin and vitexin — that bind to GABA-A receptor sites in the central nervous system, mimicking the action of the brain's primary inhibitory neurotransmitter without the dependency risks associated with pharmaceutical GABA modulators. Clinical trials have demonstrated passionflower's ability to support sleep quality, reduce anxiety before sleep onset, and improve subjective sleep measures. The 4:1 extract provides a concentrated equivalent of 2,000mg of dried passionflower herb per serving.

Californian Poppy (Eschscholzia californica) — 300mg California poppy is a mild sedative botanical distinct from opium poppy — it contains no opiates and is not habit-forming. Its alkaloids (particularly californidine and protopine) bind to and activate GABA receptor sites, providing complementary GABAergic activity to passionflower and contributing to the formula's calming effect on the nervous system. It is particularly valued for its ability to ease nervous tension, racing thoughts, and the physical restlessness that prevents sleep onset.

Chamomile Extract 4:1 (Matricaria recutita) — 100mg Chamomile's calming properties are well documented in traditional herbal medicine and increasingly supported by clinical research. The key bioactive, apigenin, is a flavonoid that binds to benzodiazepine receptors in the brain — reducing anxiety and promoting relaxation without sedation. The 4:1 extract delivers the equivalent of 400mg of dried chamomile flower per serving.

Lavender Powder Extract (Lavandula angustifolia) — 20mg Lavender has a well-established calming and anxiolytic profile, with clinical evidence supporting its use for sleep onset, sleep quality, and anxiety reduction. Oral lavender preparations have been shown in clinical trials to reduce anxiety and improve sleep latency. Even at this modest dose in a comprehensive formula, lavender contributes meaningfully to the overall calming botanical blend.

Ginger Root (Zingiber officinale) — 50mg Ginger is included in a practical clinical role — to support the gastrointestinal system and reduce reflux or nausea that can disrupt sleep onset and maintenance, particularly in patients whose sleep is interfered with by digestive discomfort.

Melatonin Support — Tart Cherry

Tart Cherry (Prunus cerasus) — 160mg Tart cherry is a uniquely valuable addition to this formula as a natural dietary source of melatonin — the hormone that regulates the circadian sleep-wake cycle. Unlike supplemental melatonin (which is not approved for use in NZ), tart cherry supports the body's own melatonin synthesis by providing both preformed dietary melatonin and melatonin precursors. Research has demonstrated measurable increases in urinary melatonin metabolites following tart cherry consumption, alongside improvements in sleep duration and quality. It also provides anthocyanins and proanthocyanidins that contribute to anti-inflammatory support, relevant as low-grade inflammation is increasingly recognised as a driver of poor sleep quality.

Nutritional Cofactors — Magnesium, Zinc, and B6

Magnesium Bisglycinate — 100mg Magnesium bisglycinate is a highly bioavailable, well-tolerated form of magnesium that supports nervous system calming, muscle relaxation, and the regulation of the HPA (hypothalamic-pituitary-adrenal) axis stress response. Magnesium deficiency — common in contemporary diets — is closely associated with difficulty sleeping, nocturnal muscle cramping, and anxiety. The bisglycinate form is gentler on the gastrointestinal tract than oxide or citrate forms.

Zinc Picolinate — 10mg Zinc plays a regulatory role in the central nervous system, including in the modulation of GABA and NMDA receptor activity. Zinc deficiency has been associated with increased anxiety and disrupted sleep architecture. Zinc picolinate is among the most bioavailable forms of zinc supplementation.

Vitamin B6 (Pyridoxine HCl) — 10mg Vitamin B6 is an essential cofactor for serotonin synthesis — the neurotransmitter precursor to melatonin in the pineal gland — as well as for GABA synthesis. Adequate B6 status supports the body's natural conversion of tryptophan to serotonin to melatonin, completing the formula's melatonin-supportive pathway.

What Sets This Product Apart

Deep Sleep is formulated as a relaxant rather than a sedative — it supports the body's physiological preparation for sleep rather than imposing pharmacological sedation. This distinction is clinically meaningful: the formula promotes natural sleep onset and quality through GABAergic calming, support of the melatonin pathway, and nervous system relaxation, without the morning grogginess, tolerance development, or dependency risk associated with pharmaceutical sleep aids. The combination of two GABA-targeting botanicals (passionflower and California poppy), a natural melatonin source (tart cherry), and melatonin synthesis cofactors (B6, magnesium) creates a formula that addresses sleep from multiple angles simultaneously. As a NZ-formulated product, it is already designed with NZ patients and regulatory context in mind.

Supplement Facts

Serving Size: 3 capsules Servings Per Container: 15 (45 capsules) or 60 (180 capsules)

Other Ingredients: Methylcellulose (capsule), microcrystalline cellulose (MCC).

Directions for Use

Take 3 capsules daily with food in the evening, or as directed by your healthcare practitioner. If new to Deep Sleep, begin with 1–2 capsules and increase gradually to the full dose.

Allergen Information

Free from gluten, dairy, soy, corn, refined sugar, GMOs, and artificial colours, flavours, and additives. Vegan. Contains no animal-sourced ingredients.

Cautions: Do not take during pregnancy or breastfeeding. Do not take concurrently with warfarin or other blood-thinning medications. Many of the sedating botanicals in this formula may enhance the effects of sedative medications including benzodiazepines — use with caution and consult your healthcare practitioner if taking any sedative or sleep medication. Not recommended if currently undergoing cancer treatment or following a recent diagnosis without prior medical advice. Use with caution alongside antibiotics and immunosuppressants. Always consult your healthcare practitioner if taking any prescription medication. Dietary supplements should not replace a balanced diet. Keep out of reach of children.

Practitioner Note

Recommended by Stephen Roigard, Naturopath & Clinical Nutritionist. BePure Deep Sleep is a well-constructed, clinically practical sleep formula for patients presenting with stress-driven sleep disruption, difficulty with sleep onset due to racing thoughts or nervous tension, or melatonin cycle dysregulation (such as shift workers, frequent travellers, or screen-heavy lifestyles). The dual GABAergic botanical approach (passionflower + California poppy) provides meaningful anxiolytic and calming activity without the grogginess risk of pharmaceutical sleep aids, while the tart cherry/B6/magnesium combination supports endogenous melatonin synthesis upstream. The benzodiazepine interaction caution is clinically important — this formula should be introduced cautiously and at a low starting dose in patients currently taking benzodiazepines, Z-drugs, or other GABAergic medications, as additive sedation is possible. The pregnancy contraindication is absolute — California poppy has traditionally been avoided in pregnancy due to its alkaloid content. The "cancer treatment / methylated B's" caution on the label appears to reflect a BePure-wide precaution applied across their range rather than being specific to this formula's B6 (which is not methylated); however, it should be communicated to patients as labelled.

This product is a dietary supplement intended to support general health and well-being. It is not intended to diagnose, treat, cure, or prevent any medical condition. Dietary supplements should not replace a balanced diet. If symptoms persist or worsen, consult a qualified healthcare practitioner.